Cork, Ireland (learnpipe) December 22, 2008 -- Its almost New Year's resolutions time again but before you head to Google to find your next training course, check out a start-up called learnpipe. learnpipe is a new breed of search service called a vertical or specialised search engine. Since learnpipe only offers learning related search results, you avoid the noise that you can get from Google. John Dineen is the Founder & CEO of learnpipe: 'Don't get us wrong. We love Google too but because Google has to offer great search results for everything, the information you are looking for can get lost in a sea of results. Great training providers aren't necessarily great at search engine optimisation (SEO) and the gems can be buried deep in Google's results.'.
Up to recently, learnpipe focused on providing search results from structured data only - that is - from sites who feed data to learnpipe. John Dineen: 'Access to structured data is the holy grail of the specialised search world. With structure, you can manipulate data to offer really useful results. On learnpipe, you can quickly compare courses from different providers, filter the results by location, timeframe or delivery format. Structured data also enables you to integrate third party services like maps or currency tools that really add value for the user.'
learnpipe's search results are displayed in tabs: 'Courses'; 'Products & Services'; 'Instructors'; 'Learners'; & 'Web'. Enter a simple keyword search and learnpipe will display its results for each tab. This layout really simplifies the search process. They also include tag clouds that offer helpful suggestions to aid your search.
With the launch of its new 'Web' tab, learnpipe now offers search results that its crawlers have indexed from across the web (i.e. unstructured data). John Dineen: 'This is an important development for us. Its early days for our index but it means that Iearnpipe can now include all learning sites whether they are feeding to us or not. This enables us to scale learnpipe very quickly and means that our search results are more comprehensive than ever before. Our 'Web' tab displays results like you get in Google. The difference is that we only index learning related sites, which means very concise results.'.
And the best bit is that learnpipe is free. The only restriction is that your product or service must relate to education. So why free? John Dineen: 'Our objective is to deliver the best possible search results for all things learning. Pay for inclusion models offer skewed results in that only the organisations that can afford or are willing to pay are included. learnpipe wants everyone to be included. We believe that if we offer a top quality search service we can commercialise the site in other ways.
It is great to see that the current economic woes haven't totally scared young companies from giving it a go. learnpipe is a really useful service for all those involved in training. So here's a New Year's suggestion. Learning providers, don't wait for learnpipe's crawlers to find you, head over there now and get involved. Buyers, you can safely add 'more time-off' to your list for 2009. Training related search just got a whole lot easier!
FOR IMMEDIATE RELEASE
CONTACT:
name: John Dineen
email: john@learnpipe.com
office: +353 21 242 9436
mobile: +353 87 8299286
web: http://www.learnpipe.com
blog: http://www.learnpipe.com/blog
about:
learnpipe was founded in January 2008 by John Dineen. learnpipe is a trading name of MPIRE Training Ltd. It has 5 employess based at its offices in Cork and Manchester. learnpipe's revenue model is based on the sale of keyword sponsored links in the right hand margin of results pages.
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